Brazil: Cordless Phones Perform Well As Mobile Sales Suffer

Sales of mobile phones in Brazil decreased 20% in volume terms between January to April 2009 compared to the same period last year, reports GfK. The rate of decline for April in isolation was not quite as pronounced but still represented a 10% decrease compared to April 2008.

The market research firm also reported that mobile phones with cameras continue to perform well and exhibit strong growth, although April 2009 saw a setback for this product group, as the 3G segment dropped slightly in April compared to March.

Between January to April 2009, the volume of the Phone Device market grew 5% year on year. The Cordless segment surpassed half the market share in volume terms in April and exhibited the greatest performance in the first 4 months of 2009, growing by 15.8%. Although the IP Phone has a relatively small presence in terms of volume, it is growing above the market average as prices become increasingly affordable and competitive.

Article published on 3rd July 2009