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NTT DoCoMo Announces "Xi" LTE Service Brand
Japan's NTT DoCoMo has unveiled the brand name and logo of its forthcoming LTE mobile service for the Japanese market, which is scheduled to launch in December. The brand name is written Xi and read "crossy".
The company says that the "X" denotes both "connection" and "infinite possibility," and the "i" both "individual user" and "innovation."
Initially, Xi will be available in the Tokyo, Nagoya and Osaka areas, but coverage eventually will be expanded to other major cities and then additional areas of the nation. Xi users will be seamlessly handed over to the FOMA network whenever they leave a Xi service area.
Xi handsets, billing plans and other details will be announced later.
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